Fishtown Forget Me Not is the result of 10 years of taking pictures of discarded Arctic Splash cartons and the resulting process of over-thinking things. The book moves from considering the River-Ward neighborhoods to meditating on the cartons that can be found almost nowhere else. As Fishtown changes and old traditions hit their expiration date, the cartons seem to have completed a process of evolution from a drink full of nostalgia and chemicals to a symbol of knowing urbanity and gentrification.