In an age of big box stores and media conglomerates, how can an independent publishing house survive and even thrive? Kim Bancroft takes us into Heyday, a small press that for forty years has spotlighted California's best stories. Drawing from the words of founder Malcolm Margolin, this compelling portrait recounts the making of Heyday, from its roots in the do-it-yourself/change-the-world clime of 1970s Berkeley to its present-day status as the "cultural linchpin for the state" (Northern California Book Booksellers Association). A chorus of friends, including Maxine Hong Kingston, Robert Hass, and Kevin Starr, enriches our understanding of a vibrant literary community and its one-of-a-kind leader. Funny and provocative, The Heyday of Malcolm Margolin reveals the workings of a courageously unconventional enterprise run on beauty, passion, friendship, and joy.